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Navigating the Business Landscape: Unraveling the Threads of Legitimacy

tzenlong goh
3 min readJan 23, 2024

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In a world where business propositions can be a double-edged sword, understanding the fine line between legitimate endeavors and potential scams is paramount. Explore the intricacies of business ideas, value propositions, and the need for a vigilant, informed society.

“Bright lights, big city” — Picture taken by the author

In the current landscape, the phrase “It’s syndicated!” resonates, capturing the prevailing hardships faced by many who find themselves entangled in dubious dealings, having fallen victim to scams that deplete their hard-earned money. The reality is stark — a multitude of individuals, driven by kindness and goodwill, unwittingly become targets as they fail to assert the power of a firm “No means no” stance.

A business idea or value proposition holds the potential to be a beacon of genuine benefit for both buyer and seller. However, in the hands of unskilled, dishonest operators, these concepts can easily slip into the murky waters of what can only be described as a “scam.” The dichotomy between a legitimate proposition and an unfair or deceitful one becomes apparent, prompting the cautionary Latin phrase, “caveat emptor” — buyer beware.

Yet, acknowledging the necessity of business transactions is crucial, as they underpin the livelihoods of individuals, providing income to families and sustenance for daily life. The delicate balance lies in distinguishing between astute business practices and those that veer into the realm of exploitation. A boss’s lack of savvy can result in poor business performance, leaving employees financially strained or jobless. On the other end of the spectrum, a shrewd boss may be deemed “scammy” or a “pariah.”

The assertion that life is akin to a grand “scam” or “con” game might be extreme, but various sectors, from mortgages to relationships, are rife with scams. The essay contends that without genuinely workable and well-designed business ideas, the wheels of industry would grind to a halt, leaving no sustenance on the table.

In places like Singapore, where brilliance and talent converge, the disparities can be stark for those of “average” intellect less inclined to the corporate and education game. The essay paints a vivid picture of a “hotpot” or “melting pot” of sufferance, where financial struggles leave…

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tzenlong goh
tzenlong goh

Written by tzenlong goh

Editor, writer, novelist. Visual arts, film reviews, self improvement… tzenlong.wordpress.com

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